A good E-commerce Website is key to its success. E-commerce website is a business that thrives on its online customers. when customer goes shopping at a physical store, the customer has already made a commitment to visit and might give the brand a chance. But on the other hand, in online choices are many. So, unless from the beginning the ecommerce website should be engaging, else the user might just leave. So, to keep your website error free ecommerce testing is necessary.
What is E-Commerce testing?
E-commerce testing is the technique of examining how well an e-commerce website or application performs. E-commerce software testing checks for usability, functionality, compatibility, security, and performance of the website
And the elements that an online store contains and need to be tested regularly for better UI/UX and ROI include Features, Integrations, Code, Layout, Multiple Payment Options, Products of various categories, Content and customer data, and others based on the business category.
Importance of ecommerce website testing.
E-commerce is a complex and challenging business. And every customer expects you to deliver high-quality products and services.
To focus on customer expectations, improve the website performance, provide a smooth buying experience, and deliver the highest quality services; businesses need to cultivate a testing culture. It can happen when we adopt trends of manual testing and automation testing.
The purpose of both types of testing includes the same as mentioned here.
- Preventing errors during online shopping and digital transactions and ensure customer satisfaction.
- Determining how well ecommerce web applications fulfil system requirements such as reliability, availability, maintainability, security, and safety.
- Evaluating whether the application complies with all of the procedures, standards, and regulations required for e-commerce transactions or not.
- Analysing the website performance, loading speed, how it handles traffic spikes, etc.
- Enhancing the user friendly of the website to business users.
- To enhance the efficiency of the site by decreasing the possible errors.
Testing E-commerce website techniques
There are seven types of testing that can improve the e-commerce website performanc.
- Functional testing: For optimum performance
Every ecommerce website is unique and intended to serve a range of activities. However, it is critical to independently test the fundamental features of these websites to avoid issues after launch. Remember that testing these core functionalities is required since an e-commerce website cannot run without them.
The following is a list of parameters tested by website functional testing.
- User Interface (Home Page, Product Page, Shopping cart)
- Basic functionality of the website (such as Create Account or login, product search, filters, adding or removing products from cart, payment gateways, deals, and promo codes, order confirmation page, order tracking, etc.)
- Client & Server applications,
- Inventory management,
- Payment processing, and
- Customer relationship management.
Functional testing is responsible for ensuring that all of these core features function. It is of five types namely Sanity Testing, Smoke testing, Regression testing, Integration testing, and Beta/Usability Testing. Businesses can use any functional testing based on the requirement.
- Usability Testing: For a smooth buying experience
This testing covers testing the complete workflow of your eCommerce website and ensuring that your visitors have a great shopping experience. The following is a list of parameters tested by website usability testing.
- Login and Signup
- Search functionality
- Product review posting feature
- Sorting features
- Add or remove function
- Order number and invoice generation
- Security Testing: To secure applications in every way
Ecommerce security testing is more than just adding security measures; it is about securing every component of the platform. If businesses do not take care of security, it leads to loss of information, revenue, and reputation for their organization.
Types of security tests include Vulnerability Scanning, Security Scanning, Penetration Testing, Risk Assessment, Security Auditing, Ethical hacking, and Posture Assessment.
An effective Security & Threat level testing of e-Commerce apps will assist organizations in
- proactively finding and fixing security flaws
- avoiding financial risks, and
- adhering to international guidelines to decrease cyber threats.
Thus, an ecommerce website security testing can help uncover potential vulnerabilities, threats, and risks. And it makes sure the website function accurately
|without any performance or security glitches as required. Moreover, it helps maintain your website’s security structure.
- Performance Testing: For better stability
It guarantees that the website functions smoothly across all browsers. And the types of performance testing include Load testing, Stress testing, Volume testing, Scalability testing, and Spike testing.
Ecommerce Performance Testing mainly focus testing on
- Speed: For quick response of the website
- Scalability: To determine the load that an ecommerce application can handle
- Stability: To determine whether the website has stabilized under varied different loads or not.
- Database testing: To enhance the quality of deliverables
The database is critical. Database testing identifies database flaws and manages site content and transaction data. A well-tested database can be a productive asset for your company as it identifies the complexity of the site or features and the lack of analytical ability. This testing is well needed for all ecommerce websites
- A/B testing: To improve conversion rates or sales
Every page of an ecommerce website urges users to take a specific action. And A/B testing is designed to increase the conversion rate of that action. E-commerce A/B testing or split testing tests the effectiveness of a particular variable using an alternate version of a webpage. In this, the testers test the two versions of the webpage to determine which performs better with visitors and generates more conversions or sales.
- Mobile Application Testing: For seamless UI/UX across all devices
Last but not least, mobile testing is imperative for e-commerce businesses. And according to Transparency Market Research (TMR), the rise of mobile apps will drive the usage of test automation.
Ecommerce Mobile app testing enables businesses to build applications that are accessible and scalable across multiple platforms. With the help of cross-browser testing tools, we can test for functionality, usability, and consistency. Enterprises must ensure the app gives the same experience across various devices.
To sum up, every ecommerce website must undergo ecommerce testing because issues such as poor usability, delayed response time, and downtime can be fatal to the site’s performance and break your business in no time.
Ecommerce testing is an essential part of e-commerce application development. It helps ecommerce website in better user experience, users data security, mobile responsiveness, security, quick load time, and many more positive factors.
So, conduct a thorough ecommerce automation testing to minimize errors and improve performance. We suggest you make the most of test automation by shifting from tedious manual testing procedures to automated scripts or cloud solutions.
There are many tools in the market to choose which tool that best fits your criteria, to find out check our recent blog on selection of right automation testing tool. If you don’t have right team and looking for one who can provide ecommerce testing service, QATTS will be the suitable choice for you.